We can win a dream vacation? Let's have fate decide.
Hell, John Randle could jump start the space shuttle if he wanted to.
Alt. Media / Design / Social Media —
The Minnesota State Lottery introduced a new scratch off ticket called “Cash & Concerts.” This scratch game targeted music lovers by giving them the chance to win free music downloads, concert tees and even a VIP backstage experience with one of their favorite EMI artists.
In order to generate buzz for this new scratch game (which had a pretty limited budget), we decided to create a series of free concerts that would showcase up and coming Minneapolis bands and hit our target perfectly. Other schwag would include venue posters and branded t-shirts. We also assembled street teams of “rockstars and paparazzi” that would walk around strategically-selected parts of town, and ultimately turn heads. Once people noticed the street teams we’d turn the tables on them and the paparazzi would start snapping photos of them. Thus, making them feel like a rockstar. This photos would then be uploaded to the Lottery's Flickr feed and LuckyMN.com.
To launch the most advanced scoring machine in Bauer's history, we began with this spot showing the stick's effectiveness from a different point of view.
CARL vs. THE X:60 — To extend the introduction of the Vapor X:60 beyond traditional, we developed "Carl the Rink Guy" - A man who's life has been turned upside down by Bauer's newest stick. We seeded him all over the web, created a Facebook page, showcased him on Bauer.com and more so he could share his hatred for the new and all powerful X:60. Fans fell in love with Carl's cantankerous attitude.
Carl even went as far as to send a complaint letter directly to Bauer concerning the incredible amount of red goal lights being burnt out due to the new, high-scoring stick. Bauer promptly responded to Carl by creating the "Red Light" App - a tool Carl, and fans could use in lieu of the traditional red goal light in arenas. Carl and his thousands and thousands of friends are still lighting up arenas across the US and Canada as we speak.
IN CASE OF SCORING SLUMP, BREAK GLASS. To add another element to the Vapor X:60 launch. We placed emergency scoring help in arenas across the US and Canada for players who were slumping offensively. Sometimes it isn't the player, it's the stick.
To truly make Bauer's presence felt at the MN State Hockey Tourney, We created an augmented reality contest. Kids could win hats, gloves and even a pair of skates. Click the video to the right for a complete low down. Needless to say, a line of hockey crazy kids wrapped around the entire arena waiting to get into the Bauer booth.
To announce the new home for the Minnesota Twins, Target Field asked us to create outdoor boards, focused on outdoor baseball, that would stop people in there tracks. The baseball player on the left acts as a weather vane and rotates 360* at the slightest breath of wind.
A tarp is a welcomed sign indeed.
Mowing real grass is not chore, it's a blessing.
The college dilemma that has survived the test of time - roommates, friends and randoms using your stuff without asking. We developed a character to adjudicate and deliver judgement upon those who have crossed the line. Pronouncement? Get your own personal items at Target.
Created to introduce the Seattle International Film Festival. Click the image and have a closer look at the city folk interacting with movie characters. It's a match made in big screen heaven.
Created for Seattle International Film Festival
'Medusa' is one of three trailers created for the Seattle International Film Festival. On a side note, Ms. Gorgan was a delight to work with. She was always photogenic, even at her advanced age, and her eyes we're like sparkling reservoirs of the Red Se.... (SFX: stone forming)
'Reaper' is one of three trailers created for the Seattle International Film Festival. Grim was actually quite lovely to work with. I can't wait to see him again. Wait, yes I can.
'Womanster' is one of three trailers created for the Seattle International Film Festival. "I'll have the rigatoni, and my date will have just plain Tony."
True love of film is blind...ahh...wait...what I meant...can I rephrase that?
What could be better than giving away free Big Blue Checking accounts to Kentuckians who are big fans of University of Kentucky sports? Obviously, it's giving away free wildcats too. We thought it was a great idea until we received a "cease and desist" order from PETA. Whoops, our bad. (CLICK AD TO HEAR RADIO)
FIFTH THIRD BANK RECALL NOTICE. After our little give-away faux pas (for future reference, handing out wild animals that stalk small children is a banking 'no-no') we thought it prudent to place recall notices in local papers and branches of Fifth Third Bank.
Here are a couple examples of 50 or so billboards done for Citibank and a few brand TV spots.
Good friendships are the money.
No Stank You for the Washington Department of Health has been one of the most successful and effective anti-tobacco campaigns in history. By taking a fresh approach to teens and smoking we were able to create an ongoing relationship rather than just talking at them. At nostankyou.com kids have the opportunity to engage with one another, partake in the campaign itself and collect No Stank You T-shirts and other garb. There are online games, The Nostankyou! news network anchored by kids, and the list goes on. Below are a few examples of what we did.
Yellow Tooth Fairy: Alakazoowie!
Here's a montage of creative on various media platforms produced to get the attention of our audience.
The NYSE could not exist without the 3615+ companies listed with them. What better way to show this then by using taglines from those companies to tell the story.
When given a small space ad and asked to create a fresh way to keep constant contact with our audience, we created a templatable ad that could run in the Wall Street Journal for 365 straight days. Each ad focused upon a different company that was listed on the NYSE. Each ad went into a brief, yet detailed summary of the company's profitable history and fiscal fortitude the partnership with the most powerful exchange in the world provided.
