In a world that has gotten overly serious about food there is one delicious treat that seems to be able to keep people smiling: JELL-O – the only snack made with 100% pure fun. Which is why our latest campaign has been all about how we “fun things up”. But now it is time to get a little more personal. A little boy asks his father loves JELL-O pudding. The father’s answer takes us and the son through a day in the life of being dad. From hair loss, through heavy traffic, to a deflating confrontation with a smug boss, the son quickly realizes that being a Dad is harder than he thought. Based on the real consumer insight that people of all ages have an innate love for JELL-O, “Comb over” was the first spot in the “fun things up” campaign.